Hello,
I was asked to share this opportunity for a Director - Mileage Plus Member
Marketing Strategy position based in the Downtown office of United
Airlines. Please review the position below and if you are interested,
please go to www.united.com/
to position # 61200.
--
Regards,
David M. Marr
Sr. Recruiter
dmarr@Softhome.
-=-=-=-=-
Req # - 61200
Director, Mileage Plus Member Marketing Strategy (HDQUV)-J Grade
Location: Chicago, IL (77 W. Wacker Dr.)
Responsibilities:
Member Marketing Strategic Planning
• Develop long-term customer marketing strategy, overall and by segment,
based on clear customer insights to drive desired member behavior
• Translate overall long-term marketing strategy into annual and quarterly
plans with agreed upon key performance indicators (e.g., revenue, ROI)
overall and by segment
• Develop integrated marketing programs & marketing campaigns across lines
of business, marketing channels, and customer segments
• Drive strategic role/relationship with internal/external partners
• Ensure all business partners can benefit from MP marketing (including
Chase/Visa, Non-air partners, Revenue Management, Merchandising,
eCommerce, PR/Corporate)
Mileage Plus Brand Stewardship
• In partnership with United Marcomm leadership, establish and socialize
a new value proposition for Mileage Plus based on the strategic direction
of Mileage Plus and key insights from customer research, member
segmentation analysis (behavior, needs, and value), competitive dynamics
• Gain alignment on the Mileage Plus brand proposition framework & develop
key supporting documentation
• Develop near and long term plan and initiate the rollout of a newly
defined brand
• Coordinate Mileage Plus brand development with United Marcomm leadership
and managing the ongoing alignment with airline
Program Development
• Drive the development and execution of member marketing programs for
Mileage Plus and the airlines lines of businesses
• Make programmatic recommendations around continuous development of
marketing campaigns for
• Mileage Plus Communication and Lifecycle programs
• Target marketing programs for Chase/MP Visa and Non-Air partners
• Target marketing campaigns for Revenue Management, Merchandising,
eCommerce, and PR/Corporate communications
• Coordinate campaign execution across lines of business, channels &
customer segments
MP marketing Program vetting / prioritization & revenue optimization
• Drive overall program effectiveness and efficiency of Mileage Plus
marketing investment and resources through prioritization of initiatives
and identification of operational improvements
• Define, manage, and continuously improve the marketing prioritization
process to ensure optimal investment of marketing resources and effective
communications with all business parties
• Facilitate dialogue and gain resolution when needs business partners are
in conflict with overall marketing and business priorities
• Oversee the successful planning, development, execution of all MP member
marketing initiatives
• Work closely with internal business partners (e.g., operations, customer
contact centers) and external partners to ensure seamless execution of
program elements (e.g., marketing program execution, elite qualification
and recognition programs)
• Accountable for budget management for vendor relationships, agency
relationships, performance metrics, etc.
Mileage Plus Web Strategy
• In partnership with United eCommerce and Marcomm leadership establish
the strategy, evolution and roadmap for the member facing design, look,
and feel the Mileage Plus website
• Establish and resource needs to maintain website content, look and feel
• Drive the successful implementation and management of the website in
conjunction with internal and external partners who build and maintain the
site
Management/leadersh
• Develop, attract, and maintain talent; manage and motivate a team of
employees
• Develop and hire skilled team to fill gaps as needed
• Set and proactively manage team goals including developing objective
collective and individual performance targets and rigorously measuring and
evaluating team (collective and individual) performance
• Define day to day processes for integrating team into overall business
context - both internal and cross functional
• Champion and advocate the interests of Mileage Plus with senior
leadership and partners/peers across organizations.
• Negotiate with others so that Mileage Plus needs are met within the
constraints and priorities of other partners/organizati
Education:
• BA required.
• MBA highly preferred
Experience:
• 7+ years of relationship marketing with a minimum of 2 years general
marketing experience
• 5 years experience in integrated marketing (such as Direct Marketing,
Web, Digital Marketing & General Advertising)
Skills:
• Strong leadership skills including communication, business acumen.
• Must be comfortable working within a matrix organization building
relationships and championing new ideas.
For immediate and confidential consideration, please submit your resume
online at www.united.com/
HDQ34608072061200RT
applicant at United if you do no submit your resume online at
www.united.com/
are interested. United is an Equal Opportunity Employer committed to
workforce diversity. M/F/D/V encouraged to apply
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