Master of Business Administration (MBA) Programs Review: Re: [mba_um] MBA Survey: Customer-Based Brand Equity in Financial Services (Need your kind response)

Monday, March 9, 2009

Re: [mba_um] MBA Survey: Customer-Based Brand Equity in Financial Services (Need your kind response)

Scholarships for International Students

Ok..it is done....All the best.....

--- On Wed, 3/4/09, Noraizah Ariff <aizahariff@gmail.com> wrote:

From: Noraizah Ariff <aizahariff@gmail.com>
Subject: [mba_um] MBA Survey: Customer-Based Brand Equity in Financial Services (Need your kind response)
To: mba_um@yahoogroups.com
Date: Wednesday, March 4, 2009, 7:04 PM

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University of Malaya Graduate School of Business

Survey on Customer-Based Brand Equity in Financial Services
Faculty of Business and Accountancy
MASTER OF BUSINESS AND ADMINISTRATION

Dear Sir/Madam,

This survey is conducted as part of my research project, which shall be submitted as part fulfillment of the requirement of the Master of Business Administration degree from the University of Malaya Graduate School of Business.

The questionnaires attempts to discover the role of Customer-Based Brand Equity(CBBE) in Financial Services, particularly in the Life Insurance Industry. This survey will be used to investigate whether life insurances brands are differentiated in the minds of target audience, and also to understand the importance of CBBE Models in the Financial Service marketing setting.

I would like to seek your kind cooperation to voluntarily complete this questionnaires by providing your honest and most accurate response.

The said questionnaire is constructed in a straightforward manner and easy to answer, which should not take more than 10 minutes of your valuable time. I assure you that the results of this research will be used solely for academic purposes, and that your response will be kept in total anonymity and strict confidence.

Please go to the survey page at http://www.surveymo nkey.com/ s.aspx?sm= qkdM60JW3iYqgx53 vuHRzA_3d_ 3d

If you have any question or comment about this questionnaires, please do not hesitate to contact me at +6012-2882215 or email to aizahariff@gmail. com

Your response is important, and I greatly appreciate your time and effort.

Thank you.

Noraizah binti Mohamed Ariff
MBA Student (CGA 050046)
Faculty of Business and Accountancy
University of Malaya Graduate School of Business
email: aizahariff@gmail. com
hp: +6012-2882215

Supervisor:
Dr Sharifah Faridah Syed Alwi
Faculty of Marketing and Information Systems
University of Malaya Graduate School of Business

Our mailing address is:
aizahariff@gmail. com
Copyright (C) 2009 All rights reserved.

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Ten reasons to do an MBA

Here are 10 great reasons to do an MBA:

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