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Study on the Effect of Socialization and Fanaticism on Brand Equity of Football Club |
Dear Sir/ Ms. I am currently pursuing my Master of Business Administration program (MBA) at the Graduate School of Business, University of Malaya. As a partial fulfilment towards the completion of my postgraduate degree, this research entitled "Study on the Effect of Socialization and Fanaticism on Brand Equity of Football Club" is undertaken under the supervision of Dr. Mozard Mohtar. The purpose of this survey is to assess your perception of the role of football club in strengthening its fans' evaluation and fanaticism and loyalty towards the club's brand. Hence, I sincerely invite you as a football fan whether you are a member or non-member of your favourite football club, to participate in this research. This survey consists of multiple choice questions and should take approximately 10 minutes of your time. Please be assured that your identity will remain anonymous and your responses to the survey will be held strictly confidential and used only for academic purpose. If you have any question about the questionnaire, you can email me at my email address below, or my supervisor at mozardt@um.edu.my. Your kind participation to this research is highly appreciated. Thank you. Regards, Name: Sasindran Chelliah Matrix No: CGA 140091 Email: sasi_tnt8@hotmail.com Mobile: +6016-2112523 Master of Business Administration University of Malaya |
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