Master of Business Administration (MBA) Programs Review: [mba_um] Emergence of 'soft service' in strata titled residential in Malaysia as a powerful marketing tool to achieve residents' satisfaction.

Wednesday, November 11, 2015

[mba_um] Emergence of 'soft service' in strata titled residential in Malaysia as a powerful marketing tool to achieve residents' satisfaction.

Scholarships for International Students

Dear Sir/Madam,

Hi, I am Joyce and currently conducting a research study evaluating the relationship between quality perceptions of 'soft service' in a strata titled residential (i.e. service apartment and condominium in a gated and guarded residential) and residents' satisfaction.The purpose of this study is to evaluate factors influencing residents' satisfaction to improve the quality of residential experience, as well as to promote 'soft service' in strata titled residential in Malaysia as a powerful marketing tool to achieve residents' satisfaction. 'Strata Titled' simply means the residential will be taken care by the Management Corporation (MC) instead of government bodies.

If you are currently residing in a strata titled residential, you are cordially selected to participate in this study. Your input is utmost important for the success of this study. Please take 5 – 10 minutes to complete the questionnaire. Your participation and response will remain confidential and anonymous. Only summary results will be reported.

Kindly click below link for the electronic survey form:

https://docs.google.com/forms/d/1ve-974EzGD9K0sVvku-b90Rv9GkzrlbH_DPGmZlasfY/viewform

Once again, thank you for your time and participation. I am glad to share the findings of this research upon your request.

Yours sincerely,

Student Name: Joyce Lim Oi Lay

Student ID: CGA120127

MBA Student, University of Malaya

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Posted by: CGA120127 Student <hippielim@siswa.um.edu.my>

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