Sr Manager II, Analytics – CPG Market Mix Modeling
$110k - $112k + bonus + relo
Fortune 500 CPG – Arkansas
Must be US Citizen, Green Card or PR
Reports to Director of Analytics
Focus on this role is hands-on expertise in market mix modeling – panel data, shopper data and a lot of ad-hoc analysis and modeling of print, radio or tv – very cross functional.
Description:
Drives the execution of multiple business plans and projects for Customer Insights department
Manages the implementation of a marketing mix analytical process by leveraging technical expertise to identify and adopt best practices for retail marketing mix insights
Develops actionable strategies and presents recommended business actions to various stakeholders Drives business decisions by translating business issues into statistical analyses
Ensures team performance by managing daily activities of external consultants; and overseeing data collection, methodology development, statistical model development, and presentation of findings.
Designs and manages statistical models by determining the scope of research; selecting the research vendor; determining the experimental design; validating the model accuracy in answering the business questions; outlining the analytical plan; and developing the business recommendation. Synthesizes information by interpreting research results; reconciling learning from disparate studies; resolving conflicting pieces of information; and integrating complex studies into simple concepts.
Ensures consumer insights are incorporated into category marketing plans
Assesses aspects of marketing effectiveness by identifying business issues needing explanation; analyzing consumer behavior patterns and media data to determine the effectiveness of marketing; and providing solutions to increase marketing effectiveness to the consumer.
Minimum Qualifications for the Position: (Applicants must possess all of the following to be considered.)
8 years experience in Marketing Analytics syndicated research (an absolute must have), including the management and performance of marketing mix modeling across at least I of the following areas: print, radio, television, and Internet; measuring advertising responses; and pricing and promotion models.
Additional Preferred Qualifications:
2 year experience in managing external resources (for example, consultants, suppliers) resources (screening, coaching, training).
Master's in Marketing, Mathematics, Statistics, or related field, with course work in Marketing and Statistics.
Qualified candidates send cover letter and resume to Linda@BentonSearch.
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