Lead Business Analyst - eCommerce – Endeca or Mercado
B2B Chicago Distributor
US Citizen, PR or Green Card only
No relo assistance
JOB PURPOSE:
• Subject matter expert in creating, delivering and managing the Search Roadmap Endeca based functional improvements for the Global platforms
• Company is looking to morph from catalog base to a savvy eCommerce firm
• Excellent understanding of Product Data and how it ties into Search – core function of the role
• To liaise with the global and regional eCommerce teams to solidify and deliver functional and UI related Search enhancements
15% of the role is reporting with eCommerce team
40% is requirements gathering, road mapping
15% is measurement pc
30% is managing matrix resources – internal ee's, IT & development team from UK
Initially role will be that of a doer – fast paced environment. Opportunity affords a vertical leap into mgmt as this eCommerce role grows
No coding and development pc to this role - must be able to hand off requirements to development – will influence what goes into search platform – expert understanding of search data – must be able to decrease" no search" results. Feedback from stake holders will access how to blend this into search.
RESPONSIBILITIES:
• Create/build, manage and deliver Search functionality through all Company websites that currently utilize either Endeca or other Search engines and to create a roadmap detailing the evolution of the applicable functionality. This includes four different businesses involved under parent company.
• Collect and report key search metrics to global stakeholders on a weekly and monthly basis.
• Collect search requirements from regional and global eCommerce teams, regional marketing functions within the four businesses in an effort to identify and prioritize improvements to for entry into the Company agile development list of prioritized global requirements.
• Help author and then implement the overall Search strategy for all Company transactional websites, as well as, Community website, intranet, and eSupplier web properties.
• Monitor and serve as technical expert on all Endeca related search improvements and to take a leadership role in the quality review and measurement of those improvements.
• Work with GIS, Endeca and Google to keep the organization up to date with the latest version based functional enhancements and to make recommendations for updates based on external vendor roadmaps.
• Work with Infrastructure and Architectural teams to define hardware and software requirements necessary to support Search related improvements
• Work with UI designers and eCommerce UCD team to benchmark and make recommendations for UI related Search and Product Data improvements
• Work with Product Data Group to make sure usable product data is returned from the Search engine following a Customer query
• Serve as the functional subject matter expert and be able to create, explain the overall Endeca, Google, and ClearSpace, engine related Search vision and how this vision fits within/compliments the overall vision around Product Data.
• Help to drive the requirements engineering phase of any Search related projects and participate in work/effort estimation on a per project basis. The Business Analyst – eCommerce will also take on a lead role in any QA related improvement around Search.
• Ensure Regional eCommerce teams are fully trained and exploiting Web Studio, Endeca Merchandising, Google search and ClearSpace search functionality.
REQUIREMENTS:
• Degree Qualified – BSE (preferred) with 5-7 years eCommerce experience; Content management Systems, extranets and micro-stores are pluses
• Implementation of Endeca or Mercada an absolute must! Strong technical understanding of Endeca (wildcarding, A graphs, D graphs, parametric search, etc) and other Search applications. Familiarity with Google and Clearspace search a plus
• Excellent understanding of Product Data and how it ties into Search Note: core function of the role
• Strong written, verbal communication and presentation skills for development groups and business partners to understand at all levels of the organization
• Strong ability to prioritize simultaneous enhancement requests from various stakeholders based on quantitative metrics around ROI and CBA
• Excellent ability to translate metrics and analytical data into design and functional recommendations; work closely with development teams to translate into technical specifications. Strong analytical skills.
• Experience of online marketing including; email marketing, SEO, PPC and affiliate programs
• Required travel of up to 15% to UK and/or APAC.
Qualified candidates please e-mail resume and cover letter to: Linda@BentonSearch.
www.BentonSearch.
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