Hi Michael;
Thanks for sharing the slides. They were informative !
Have a nice weekends,
Many Regards,
Golnaz
To: mba_um@yahoogroups.
CC: yusniza@um.edu.
From: mmdent@um.edu.
Date: Tue, 29 Sep 2009 12:49:50 +0800
Subject: [mba_um] Definition of Strategy [1 Attachment]
To Global Marketing/Marketing Management Students
You may find the attached slides useful - please note that the data is confidential and not to be reproduced.
The McKinsey 5Cs have been amended by DHL and are not what you will find in McKinsey literature.
The OGSMt is a Proctor & Gamble model.
cheers
mmd
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