Master of Business Administration (MBA) Programs Review: [mba_um] David Arnold's Chair & the Osmosis of Marketing [1 Attachment]

Tuesday, September 1, 2009

[mba_um] David Arnold's Chair & the Osmosis of Marketing [1 Attachment]

Scholarships for International Students

[Attachment(s) from mmdent@um.edu.my included below]

To the Global Marketing Class

Reply from David Arnold, please read the chapter attached.

If I question like this crops up in the exam I am expecting Tharmaraja to get full marks !!

Cheers

Michael

----- Forwarded message from david@arnoldcompany.co.uk -----
Date: Tue, 01 Sep 2009 11:17:56 +0100
From: David Arnold <david@arnoldcompany.co.uk>
Reply-To: David Arnold <david@arnoldcompany.co.uk>
Subject: Re: Fiona Dent
To: mmdent@um.edu.my

Hello Michael

A pleasant surprise to hear from you. It had me going back into
long-forgotten corners of my memory, especially about the chair. Are you at
U Malaya permanently or just as a visitor?

Anyway, I wouldn¹t change too much about that article, no. Main issue was
that it has too much edited out of it, as usual with HBR, to sex it up. I
attach the MS version of a chapter from my subsequent book, The Mirage of
Global Markets, which is a rather fuller treatment. Main issue is confusion
between a distributor and a marketing unit, or in other words between
operating knowledge (territory-related) and marketing knowledge
(product-market related). Hope this helps. Let me know if you have any
questions.

Sorry not to reply before your class; it was a Bank Holiday yesterday and I
was lazing around with the family.

All the best,

David

On 31/08/2009 07:17, "mmdent@um.edu.my" <mmdent@um.edu.my> wrote:

> Hello David,
>
> Long time since we met - I am Fiona Dent's husband who you met when you were
> working at Ashridge.
>
> Just b4 you moved to Harvard I bought your old Black leather chair. I am
> looking at it now sitting out on my balcony in Kuala Lumpur.
>
> I am now working at the Universiti Malaya and oddly enough have to give a
> lecture from home today as it is Merdeka (MY's 52nd independence celebration).
>
> Even more strange is that the topic of today's session is Distribution and we
> are meant to be discussing your 7 International Rules HBR article.
>
> I guess it is unlikely that you will read this in the next few hours but I
> would be interested to know if there is anything that you would change or add
> to that article now.
>
> I am going to randomly select the person sitting in "Your" Chair to summarise
> the article for us.
>
> Cheers
>
> Michael Dent
>
> ------------------------------------------------------------------------------
> ------
> UNIVERSITY OF MALAYA - " The Leader in Research & Innovation "
>

----- End forwarded message -----

------------------------------------------------------------------------------------
UNIVERSITY OF MALAYA - " The Leader in Research & Innovation "

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Attachment(s) from mmdent@um.edu.my

1 of 1 File(s)

Book Chap 5.doc

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