Sr Dir Strategic Platforms-Consumer Insights - CPG
$171k + bonus + relo
Fortune 500 – Arkansas
US Citizen, Green Card, PR
Reports Head of Consumer Insights; managing group focused on Customer Experience
Focus on this role is a superstar focused on Consumer Insights with a solid consumer background – cutting edge research, how the customer feels, product development, package testing knowledge – seeking passionate, polished, driven leader who has expertise in customer insights- cutting edge research. Internal customers are Marketing and Customer Experience. This position manages 3-5 staff. This role will be mentored to take over the Head of Consumer Insights. Must have strong leadership skills – as change agent.
Description:
Provides overall direction for Insights and Customer Strategy
Develops and implements strategies to attract and maintain a highly skilled and engaged workforce
Cultivates an environment where associates respect and adhere to company standards of integrity and ethics
Develops and leverages internal and external partnerships and networks to maximize the achievement of business goals
Drives growth strategy by developing an Insights agenda that lays the foundation for managing the brand on an on-going basis
Drives the business by determining areas of investigation and managing insights for key customer segments
Develops and executes the on-going Insights training program
Delivers business recommendations by prioritizing daily requests for analyses based on business impact and execution difficulty
Investigates trends and themes related to associates by designing research studies to learn how to better serve and support associates; selecting vendors to conduct studies; and collaborating with colleagues in other functions such as Associate Communications, Benefits, and Operations.
Qualifications
10 years of experience in designing, managing or directing consumer survey marketing research including 3 years supervisory experience within a retail environment focused on Customer Experience. Hands-on consumer insights/consumer survey research on retail consumers is a "must have" including product development, package testing and retail experience. This role entails a strong level of both quantitative and qualitative background.
Looking for candidate that has also been on the client side. A hands-on consumer survey research/consumer insights research background supporting a retail sector for customer experience is background needed for this role.
Qualified candidates send cover letter and resume to Linda@BentonSearch.
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